Run-of-the-mill candidates may don’t care about the values that drive your company or the various ways your people interact with each other, but then you don’t want to hire run-of-the-mill candidates, do you?
The best candidates give a lot of attention to the culture of a company, especially in a job market that happens to favor the job seeker. These candidates pay attention to the ways that employees in your company dress and interact with each other, as well as the décor, cleanliness and layout of your facilities.
Expressing your company culture is a solid first step, but it’s far more essential to make certain your company practices actually replicate your stated values. Culture directly has a bearing on organizational performance by making workers feel appreciated, inspiring them to do their best and motivating them to share their ideas.
Using Culture in Recruitment
As soon as your company’s cultural values have been outlined and actually put into practice, they can start to affect how you market your employer brand to potential applicants. You can point to your inspiring and supportive culture as one of many benefits your employees enjoy.
If you’re going to promote your business culture as a main selling point, it is crucial to put forward an honest depiction. Given the realities of the internet, hiding a bad business culture is virtually impossible. Furthermore, if an applicant takes an offer based in part on a fabricated business culture, they’ll probably discover the truth soon enough. Following a few months, they’ll likely be looking for a different job, leaving you another costly hiring process to conduct.
The Importance of Culture Fit
When considering candidates, it’s important to consider culture fit. This is because effects both productivity and turnover. Employees who fit well into the workplace culture not only feel more inspired, they also feed into that culture and are more prone to remain with the business for many years.
Let Superior Resource Group Find the Best Talent!
If your company has a company culture it prides itself on, then Superior Resource Group can help you use it to attract top talent. Please contact us today to find out how we can promote your employer brand.